Happy Dhanteras! Celebrate with Purity — Look for the Hallmark Before You Buy Jewelry
Wishing you and your family a very Happy and Prosperous Dhanteras!
As we welcome this auspicious day that marks the beginning of Diwali festivities, homes across India shine with lights, prayers, and the glitter of new jewelry purchases. Buying gold and silver on Dhanteras is believed to bring wealth and good fortune — but this year, let’s make sure our prosperity also comes with purity and protection.
Before you make that sparkling purchase, take a moment to check for the BIS Hallmark — your guarantee of genuine gold and fair value.
Why Hallmarking Matters
Hallmarking is the official certification of the purity and fineness of gold, silver, and other precious metals.
In India, it is regulated by the Bureau of Indian Standards (BIS) to ensure that what you buy is truly worth its price.
Each hallmarked jewelry piece carries:
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The BIS logo,
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The purity/fineness grade (for example, 22K916 or 18K750), and
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A six-digit alphanumeric Hallmark Unique Identification (HUID) number — a digital mark of authenticity.
When you buy hallmarked jewelry, you’re not just buying gold; you’re buying trust.
BIS Hallmarking Is Now Mandatory
Since June 16, 2021, hallmarking has been made compulsory for the sale of gold jewelry and artifacts in most parts of India.
Currently, hallmarking is mandatory in 343 districts, ensuring that consumers everywhere can make safe and verified purchases.
The government’s initiative aims to protect consumers from fraud and promote fairness and transparency in the jewelry trade.
💎 How to Check Hallmarking on Jewelry
Before buying gold or silver jewelry — especially on auspicious days like Dhanteras — it’s important to ensure that what you’re buying is pure and hallmarked by the BIS.
Here’s how you can check it easily:
1️⃣ Look for the BIS Logo
Every hallmarked jewelry piece must have the BIS triangular mark, proving that it has been tested at a BIS-approved Assaying and Hallmarking Centre.
🟡 If it’s missing — don’t buy it.
2️⃣ Check the Purity/Fineness Mark
This indicates the purity of the metal, expressed in carats or parts per thousand:
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22K916 → 91.6% pure gold
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18K750 → 75.0% pure gold
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14K585 → 58.5% pure gold
3️⃣ Find the Six-Digit Alphanumeric HUID Number
Each hallmarked piece has a unique 6-digit code (HUID) — stamped on the jewelry or printed on your invoice.
It ensures traceability and authenticity.
4️⃣ Verify on the BIS CARE Mobile App
📱 Download the BIS CARE app (available on Google Play and App Store).
Enter the HUID number — the app instantly shows:
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Whether it’s genuinely hallmarked,
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The purity level,
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The certified jeweler’s name, and
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The BIS-assaying centre details.
5️⃣ Ask for a Proper Bill
Always insist on an invoice mentioning:
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Purity (e.g., 22K916)
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HUID number
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Weight and making charges
This protects your rights for resale, exchange, or complaint.
Avoid Unhallmarked Jewelry — Protect Your Money
Jewelry without hallmarking offers no guarantee of purity. What may be sold as 22K gold could turn out to be 20K or less, resulting in significant loss.
A BIS hallmark ensures you get what you pay for — authentic purity verified by a trusted authority.
Let’s Make This Dhanteras Truly Auspicious
This festive season, let’s celebrate wealth with wisdom.
By choosing BIS-hallmarked jewelry, you’re not just investing in gold — you’re investing in trust, transparency, and consumer empowerment.
✨ Buy smart. Buy pure. Buy hallmarked. ✨
May Goddess Lakshmi bless your home with prosperity, purity, and peace.
Happy Dhanteras 2025!
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